Wednesday, September 19, 2007


Photo from sparkieg's flickr stream

Came across a press release from Del Monte today (although who knows how old it is). Buried in an avalanche of standard corporate blah-blah was this little nugget (emphasis mine):

The PBH's Fruit & Veggies - More Matters health initiative guides families to eat more fruits and vegetables at every meal occasion. To help in this effort, Del Monte offers a broad selection of conveniently packaged, nutrient-dense fruits, vegetables and tomatoes, under the Del Monte®, S&W®, Contadina®, Fruit Naturals®, Orchard Select® and Sunfresh® brands.
These products provide families with many realistic ways to incorporate more healthy foods into their daily lives.

This kind of shit sets me off. Realistic ways to incorporate more healthy foods into your daily life?? What the fuck is that supposed to mean? As if it would be so UNrealistic to expect you to go buy a peach and just eat that. That would be crazy. It would be so much more realistic to expect you to buy a jar of fruit swimming in corn syrup, dump it on a pint of ice cream and call that your fruit for the day. Clearly, I must be insane to think that fresh fruit from a farm is tastier, healthier and not more difficult to prepare than branded, mass-marketed fruit from the center aisle of the supermarket.

Now, I know not everyone can afford pedigreed, heirloom, organic whatever to satisfy their nutritional needs. And that pedigreed, heirloom, organic whatever is not going to be available at your convenience at the nearest Safeway or bodega. But that doesn't make it more "realistic" for people to eat some nasty-ass pale imitation of real fruit out of a jar.

I'm not crazy. People far sager than I get incensed by this kind of thing.

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