Tuesday, November 6, 2007

Am I a schmuck or what?


*Not* the soup to be used in your green bean casserole
Photo from landotter's flickr stream


Here I was, ranting and raving about Kraft OWNING the holidays with their green bean casserole, not even realizing that apparently, they INVENTED the thing to begin with. At first, I felt like it was perverse that the dish that every red-blooded American has to have with their Thanksgiving meal is actually a 50 year-old marketing vehicle for Kraft to push canned soup and canned fried onions to the tune of $70 million a year.

But on the other hand, it *is* easy to make, people do really love it and frankly, you don't have to have the foggiest idea how to cook in order to make a passable version of it. It may not meet my definition of what food is, but I suppose it's a step up from some of the other insane crap food companies try to pass off as recipes...after all, not everyone has the time or the inclination to make food out of actual unprocessed ingredients, right? Right?

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